Coinbase has announced the launch of Custom Stablecoins, a new service that allows businesses to create their own stablecoins. This initiative aims to provide enterprises with more control over their stablecoin offerings, moving away from reliance on third-party issuers. The service is designed to offer a stablecoin fully backed 1:1 by flexible collateral, including USDC, and is custodied by Coinbase.

The introduction of Custom Stablecoins comes at a time when stablecoins have become integral to the onchain economy. In 2025, stablecoins facilitated $9 trillion in adjusted annual transaction volume and are projected to become a $1.9 trillion market by 2030, according to Citi. Coinbase’s new service seeks to address the limitations businesses face when using existing stablecoin solutions by offering a tailored approach.

Features of Coinbase Custom Stablecoins

The Custom Stablecoins platform provides several key features aimed at enhancing the business experience. These include issuance infrastructure, customizable brand identity, mass global distribution, and secure reserves. Businesses can launch their stablecoins without operational overhead, as Coinbase manages the smart contract, security, and chain management.

Companies can also customize the asset name, ticker, and visual identity, extending their brand presence across the onchain ecosystem. The platform offers access to Coinbase’s global consumer, business, and institutional user base, ensuring wide distribution. Reserves are backed by flexible USD-stablecoin collateral and held in segregated wallets custodied by Coinbase, providing security and transparency.

Interoperability and Revenue Opportunities

Custom Stablecoins are fully interoperable with USDC and other Coinbase-supported USD-stablecoins, allowing for zero-fee swaps and instant liquidity. This interoperability eliminates the need for businesses to build network effects from scratch, facilitating seamless 1:1 conversions without friction or delay.

Businesses can also earn rewards based on the circulating supply of their Custom Stablecoin. Rewards are accrued daily and paid out monthly at the highest available rate offered by Coinbase Prime, net of a service fee. This revenue model provides a reliable income stream for businesses utilizing the platform.

Coinbase is collaborating with partners such as Flipcash, Solflare, and R2, who are exploring the launch of their own Custom Stablecoins. For more information on creating a Custom Stablecoin, interested parties can reach out to Coinbase’s team here.

Why This Matters: Impact, Industry Trends & Expert Insights

Coinbase has launched Custom Stablecoins, allowing businesses to create their own stablecoins, aiming to provide more control and flexibility in their stablecoin offerings.

Recent industry reports indicate that the main enterprise stablecoin trends include rapid production-scale adoption for payments and treasury, regulatory-driven maturation, and deeper integration with bank and payment rails. This aligns with Coinbase’s initiative to offer tailored stablecoin solutions, addressing the growing demand for customized financial tools in the evolving digital economy.

Expert opinions from TRM Labs highlight that custom stablecoins tailored for specific uses will significantly impact global finance by enhancing competitiveness and enabling faster settlements. This supports Coinbase’s move to introduce a service that allows businesses to create stablecoins with specific functionalities, potentially accelerating their adoption and integration into mainstream financial systems.

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