Google has announced that crypto exchanges and wallets can only advertise in the European Union if they hold an EU license under the Markets in Crypto Assets (MiCA) regulation, marking a major change in the ad requirements. The changes come into effect on April 23. Crypto companies must prove they are registered as a Crypto Asset Service Provider (CASP) under MiCA.
European Union countries already have existing agreements with Google, complicating matters further. Finland has a deadline of June 2025, France has one in June 2026, and Germany has one in December 2025. These deadlines will remain in place and, upon ...
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