Leading cryptocurrency exchange, KuCoin has signed a strategic partnership with Kaia to boost blockchain and cryptocurrency adoption in Asia. The exchange announced the collaboration on Thursday through an official blog post. 

As indicated, KuCoin intends to leverage the cutting-edge web3 solutions of Kaia to ensure easy accessibility to the blockchain sphere in Asia. More so, the synergy will further drive the advancement of the industry in the region. 

Similarly, the exchange hinted that it will provide incubation programs, technical support, and strategic promotions to support projects within the Kaia ecosystem. As part of its promises, the firm revealed plans to invest in some top Kaia blockchain-enabled Mini Dapps. 

The investment will also extend strategic support by providing collaborative marketing, promotional activities, and other essentials. Meanwhile, the partners also agreed to work together to market their respective brands using official communication channels and platforms. 

With the combined effort, the two organizations seek to enhance community engagement and global visibility for their project. On the flip side, Kaia will provide KuCoin with dedicated technical support to streamline the integration of Kaia’s blockchain capabilities.

According to the statement, the move is a crucial one that will help ensure a seamless and robust connection for projects within the Kaia ecosystem. Lastly, KuCoin said the collaboration is committed to making crypto more accessible and easy to use for global users. 

KuCoin Anticipates Future Under New CEO 

The partnership with Kaia blockchain surfaced shortly after KuCoin appointed a new chief executive officer, BC Wong. Recall that on Tuesday, the exchange announced the legal practitioner as the new CEO, previously serving as the firm’s chief legal officer. 

Upon his appointment, BC disclosed that the crypto exchange will set sight on global compliance and strengthen existing relationships with regulators. While describing the newly appointed CEO, KuCoin revealed how BC championed the exchange’s compliance with various regulatory standards across the EU, Asia, Africa, and the Middle East. 

Additionally, the exchange stated that BC while serving on the KuCoin team supported the push to make the trading platform reliable for various users. According to CoinGecko, KuCoin is currently the sixth-largest cryptocurrency with a monthly visit of 11 million users. 

Following its establishment in 2017, the exchange has earned the loyalty of more than 30 million registered users across 200 countries. Recently, Binbits reported that the exchange launched a POS service to allow merchants to receive payment in crypto.  

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