Automobili Lamborghini has announced a new initiative, Fast ForWorld, which transforms its iconic bull into collectible stickers available for use on Telegram. These stickers are not only digital collectibles but also blockchain-verified on the TON network, allowing for ownership, rarity, and trading capabilities.

The stickers are designed by Egor Zhgun, the artist known for creating Telegram’s mascot, and are officially licensed by Lamborghini. This initiative represents a new expression of Lamborghini’s digital vision, combining authentic brand artwork with platform-native design.

A New Era of Digital Collectibles

Lamborghini’s collectible stickers are more than just digital art; they are part of a broader engagement strategy. Owners can connect their Telegram accounts to Lamborghini’s Fast ForWorld hub to access exclusive rewards and experiences. This includes a digital Urus SE collectible, which is interoperable across Animoca Brand’s Motorverse and partner games.

The stickers function like any other Telegram sticker, allowing users to incorporate them into daily conversations while building a tradeable collection. This initiative aligns with the crypto culture’s iconic “Wen Lambo?” meme, turning it into a practical communication tool.

Getting Started with Lamborghini Stickers

To participate, users need to set up a TON wallet, which can be integrated with Telegram through options like TON Wallet, Tonkeeper, or MyTonWallet. Given the limited availability and collectible nature of these stickers, high-demand designs may sell quickly.

The launch is scheduled to take place on the Telegram channel @goodies on Tuesday, 21st at 17:00 CEST. This project embodies Lamborghini’s approach to innovation, bringing its bold spirit into new forms of digital expression and community engagement.

For more information, visit the official announcement here.

Why This Matters: Impact, Industry Trends & Expert Insights

Lamborghini has launched blockchain-verified collectible stickers on Telegram, marking a significant step in integrating luxury brands with digital collectibles and blockchain technology.

Recent industry reports indicate a shift in blockchain-verified digital collectibles towards real-world utility and maturation. This aligns with Lamborghini’s initiative to offer blockchain-verified collectibles that provide utility through exclusive rewards and experiences on Telegram.

A NFT ($0.00) News Today report highlights blockchain’s critical role in the growth of digital collectibles, emphasizing security and integration into new digital economies. This supports Lamborghini’s approach to enhancing digital engagement through blockchain-verified collectibles.

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