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New Partnership Between UK’s Top Public Transport System And Crypto Startup

A new and exciting partnerhsip has blossomed between popular United Kingdom public transport provider Go-Ahead Group Plc. and blockchain startup DOVU, for the purpose of a new tokenized loyalty program.
For all those who don’t know, Go-Ahead is the largest bus service operator in London, and a major public transport provider in the UK which anually provides over one billion rail and bus journeys in the country.
As for DOVU, founded back in 2016, it is a “unified token, wallet and marketplace for earning and spending mobility related rewards”.
The startup is now looking to establish a blockchain-based rewards platform on Go-Ahead’s Thameslink and Southern Rail services. The platform will use a native ERC-20 token, DOV. This system, which is powered by cryptocurrency incentivization, will encourage members to share their travel data in exchange for offering them rewards.
Special emphasis will be placed on the first and last leg of commuters’ journeys. The platform additionally will encourage better behaviour amidst commuters, by offering them tokens as rewards for certain changes to their travel behavior.
DOVU COO and co-founder Krasina Mileva claims that this tokenzied system will provide Go-Ahead with “actionable data that can boost efficiencies and improve services.”
Go-Ahead decided to partner up with DOVU post their participation as a finalist in The Billion Journey Project; a competition organized by Go-Ahead to encourage development of innovative proof-of-concepts and scale solutions for the transport industry.
DOVU however is not a novice in the industry. It has previously partnered with automobile giants like BMW on various incentivization projects.
This is a brilliant new development in terms of encouraging people to behave more responsibly as commuters and also gather more data about people’s travel patterns. More data essentially means Go-Ahead could track grievances and possibly move towards a more efficient system. We hope this partnership bears fruit soon.

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