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Aristocrat Technologies Buys the Source Code and IP of SIC Innovations

A popular gaming solutions provider, Aristocrat Technologies Inc., which is also a subsidiary of the Australia-headquartered Aristocrat Leisure Limited, has bought the IP and Source Code of SIC Innovations for the latter’s casino mobile technology, known as PlayerMax .
The induction of SIS’s PlayerMax mobile technology will let Aristocrat further enhance its player-focused offerings to its customers.
Aristocrat has acquired all PlayerMax web as well as mobile source code for the exclusive use in the gaming industry. The motive behind this also involves a non-exclusive license to leverage award-winning AvT patent of SIC for use inside the PlayerMax mobile platform.
The Vice President of Aristocrat’s Oasis Systems, Kelly Shaw, stated –
“This purchase is another exciting step forward in our Oasis 360 systems offerings. It enables us to further enhance and expand our Loyalty solutions in the mobile segment, which will allow our customers to engage with their players in an even more meaningful way.”
The Chairman of SIC’s Board Cody Martinez stated –
“We are excited with the success of SIC Innovations efforts to design and develop marketing leading technologies and its ongoing impact to diversify and strengthen our overall business portfolio. We look forward to SIC tackling new challenges and creating new meaningful technologies in the near future.”
The PlayerMax mobile application, combined with Oasis 360 Loyalty, creates an ideal condition for casino operators for extending the brand beyond the limits of their four walls while maximizing the efficiencies and providing an opportunity for reducing overall marketing expenses.

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