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Carrefour notes optimism in blockchain product initiatives

Carrefour notes optimism in blockchain product initiatives
Carrefour has reported an increase in its sales after
implementing blockchain ledger technology to track meat, milk and fruit from
farms to stores. The French retailer has introduced blockchain information for
20 products, including chicken, eggs, raw milk, oranges, pork and cheese and is
planning to add 100 more in 2019, which will focus on areas where consumers seek
reassurance on products like baby and organic items.



Carrefour, which is one of several leading firms using
blockchain for traceability of products, worked together with IBM and is
partnering with various retailers, logistics companies and growers on systems
to track and secure their global supply chains.



According to Emmanuel Delerm, Carrefour’s blockchain
project manager, shoppers are interested in knowing the details about the
origin of the products. Customers can scan a QR barcode on a pomelo grapefruit
with the help of their phone and find out the date of harvest, location where
it was cultivated, the owner of the plot, its packaging date, the duration of
transporting it to Europe and tips on how to prepare it.



In April, Albertsons also collaborated
with IBM Food Trust in a modular solution built on blockchain technologies.
Both companies had said that they would start a blockchain pilot to see how
food is being traced from farm to a store. The companies announced that they
would be piloting Food Trust in order to trace bulk romaine lettuce from one of
its distribution centres in the US.



According to IHS Markit, retail and eCommerce will realise £129 billion in ‘probable’ business value by 2030 because of a rise in the number of blockchain projects that are initiated and deployed. Initial use cases would be around trade promotions, payments, smart contracts and supply chain, while larger retailers will need more time to be convinced.







Interested in hearing more in person?  Find out more at the  Blockchain Expo World Series , Global, Europe and North America.


The post Carrefour notes optimism in blockchain product initiatives appeared first on The Block .

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