AC Milan has partnered with Chiliz to launch its fan token ACM, prompting the team to ask fans for a new motto.
A Team of Devils
The club announced the partnership in January 2020. But now, the token will be made available on the fan engagement and rewards app Socios . Together with the launch, the AC Milan marketing team asked fans to devise a new motto for the group, replacing the infamous:
“We will be a team of devils. Our colors will be red like fire and black like the fear we will invoke in our opponents.”
The motto will make its way into the team’s first dressing room at San Siro as inspiration for the current Serie A season. ACM holders will also benefit from a series of extra features.
$ACM – AC Milan Fan Token