Cryptocurrency adoption is slowly but surely spreading across the World. Projects are branching out their marketing budgets and partnerships to sports teams in a bid to gain further recognition. BeInCrypto looks at crypto projects that have partnered with sports teams.
Cryptocurrencies have found many weird and wild ways to gain users’ attention, from making use of crypto influencers and celebrities to dishing out tokens to die-hard followers. However, in an ever-growing industry, marketing plans need to adapt, and projects need to grow. Crypto has slowly entered the sporting world as we look at several teams that feature cryptocurrency sponsors.
Aston Martin Formula One & Crypto.com
However, racing has featured crypto projects before, with less purpose than the brand new partnership between the newly formed Aston Martin Formula 1 team and Crypto.com.
Previously , DogeCoin managed to raise $55,000 to have a Nascar sponsored with the Shiba at Talladega. However, the sponsorship was more of a meme than anything else. The recent partnership between Aston Martin Cognizant Formula One Team and the popular cryptocurrency app Crypto.com represents something more significant. The partnership focuses on the growth of technology and cryptocurrency innovation.
The partnership becomes the most recent between a sports team and a crypto project. Co-founder and CEP of Crypto.com Kris Marszalek commented on the move in a press release , stating:
“In only four years, we have built the world’s most secure and fastest-growing cryptocurrency platform serving more than 10 million customers worldwide. We’re proud to be partnering with Aston Martin as they return to Grand Prix racing, especially as the first cryptocurrency platform to be sponsoring an F1 team.”
Aston Martin Executive Chairman Lawrence Stroll also commented on the move, expressing how impressed he was with the growth and management of the Crypto.com project. Stroll also expressed the team’s desire to grow with the times and remain innovative, saying:
“This partnership with Crypto.com really puts Aston Martin Cognizant Formula One Team at the forefront of the boom in cryptocurrency and blockchain technology.”
Two dynamic brands, both with a passion for speed, technology and future thinking. We’re excited to introduce our new Global Partner, @cryptocom .