Key Takeaways
The partnership deal with Amber Group-backed crypto firm WhaleFin is worth £20 million per year Whalefin will replace Korean company Hyundai’s logo in the 2022-23 season. Other football companies including Liverpool and Manchester United are also considering partnerships with crypto companies.
Chelsea FC has signed a partnership deal worth £20 million per year with Amber Group-backed crypto firm WhaleFin, to become their Official Sleeve Partner from the 2022/23 season.
We're excited to reveal @WhaleFinApp , the digital asset platform powered by @ambergroup_io as our new sleeve partner from the 2022/23 season!
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