On March 28th, Kraken, one of the largest cryptocurrency exchanges worldwide, announced the signing of a sponsorship agreement with Williams Racing, considered one of the four top Formula 1 teams, alongside Ferrari, McLaren, and Mercedes.
According to Kraken’s statement, this is the exchange’s first partnership within the world of Formula 1. However, they are already preparing to increase their global presence in these events starting next year.
Kraken Goes To The F1
As a result of the partnership, the Kraken logo will be seen by millions of users during the rest of the 2023 FIA Formula One World Championship season on the halo and rear wing of the Williams Racing FW45 race car, driven by famous drivers Alex Albon and Logan Sargeant, who will also wear the logo on their clothing.
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