In a stunning twist, French legislators have taken an unexpected stance by revising the strict rules initially proposed in March. These regulations had intended to impose severe limitations on cryptocurrency companies registered in the country, particularly those engaging in influencer marketing.
However, the lawmakers have now opted for a more innovative approach, signaling a significant departure from the previous stringent measures.
Earlier this month, the French government drafted a bill that imposed regulations on influencers, requiring them to obtain licenses and prohibiting them from engaging in exclusive marketing for crypto companies. This move by the French government aimed to regulate influencer activities and promote transparency in promoting cryptocurrencies.
Arthur Delaporte and Stéphane Vojetta, who spearheaded the motion in the National Assembly, have stated that the recent amendment in the bill will enable all licensed cryptocurrency exchanges within the French state and crypto companies that have registered and complied with the regulatory guidelines to promote their products.
French government revises strict rules on influencer marketing for cryptocurrency companies
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