Pump.fun, a leading Solana-based launchpad best known for powering the memecoin frenzy, is broadening its scope to include utility token launches.

News of this move has helped the platform’s native PUMP ($0.00) token rise by over 7% in the last 24 hours to $0.0046 as of press time.

Pump.fun Eyes Utility Tokens After $850 Million Revenue Run From Memes

According to Pump.fun, thousands of startups experimented with tokenization on its platform during the initial phase. Several of those projects reached valuations in the hundreds of millions, and in some cases, billions of dollars.

Yet, the company acknowledged that the boom also revealed underlying structural issues. These included liquidity gaps and unsustainable token models that hindered long-term viability.

The firm now claims that its updated framework addresses these challenges, enabling new projects to launch functional utility tokens without the same pitfalls.

Utility token projects always presented massive upside; ultimately, onchain capital formation for technology products is what made crypto successful in the first place, and they will continue to be dominant for years to come,” the Solana-based project explained.

Pump.fun emphasized that its revamped infrastructure directly addresses persistent pain points for emerging crypto teams. These include challenges around discoverability, liquidity access, communication, and onboarding.

By lowering these barriers, the company hopes to accelerate the transition of high-potential startups onto the blockchain. This, in turn, could drive wealth creation within its ecosystem.

“Pump.fun’s main goal is to create wealth effects within its own ecosystem by helping to tokenize the world’s highest-potential opportunities,” it stated.

Through this pivot, Pump.fun is signaling a bid to outgrow its memecoin roots and position itself as a credible player in the broader decentralized startup economy.

Meanwhile, the move arrives amid growing competition among launchpads, particularly from Binance Smart Chain–based rivals like FourMeme.

It also coincides with a sharp decline in meme coin trading volumes since early 2025, which has pressured platforms reliant solely on speculative token launches to diversify.

Moreover, the move also comes as Pump.fun navigates recent controversies, including instances of rug-pulls and abuse of its live-streaming features.

In response, it restructured operations, introducing stricter oversight and revising its community features to restore trust among developers and users.

Pump.Fun’s Cumulative Revenue. Source: DeFiLlama

Regardless of these issues, Pump.fun has remained profitable. The platform disclosed that it has generated more than $800 million in revenue since its January 2024 debut.

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