Matador Technologies secured a $100 million convertible note facility with ATW Partners to expand its Bitcoin holdings.

The model has proven attractive to institutional investors seeking Bitcoin exposure through fixed-income instruments, as its predecessor, Strategy, showed conviction in Bitcoin’s long-term value proposition.

Convertible Debt Model Scales Across Market Caps

Strategy pioneered the convertible note approach for Bitcoin acquisition, establishing the blueprint that smaller companies now follow. Matador Technologies represents the next wave of companies adopting this model. The company secured a $100 million convertible note facility with ATW Partners, with an initial $10.5 million tranche dedicated exclusively to Bitcoin purchases.

The notes bear 8% annual interest, scaling down to 5% following a potential NASDAQ or NYSE listing. Matador targets acquiring 1,000 BTC ($103,790.00) by 2026 and 6,000 BTC by 2027. The long-term goal includes holding approximately 1% of Bitcoin’s total supply.

The convertible structure offers strategic advantages over traditional equity financing. Companies can raise capital without immediate shareholder dilution. Note holders receive downside protection through the debt instrument and upside participation via conversion rights.

Matador’s initial closing of $10.5 million will convert to approximately $0.53 per share. Conversion mechanics adjust based on the company’s listing venue and prevailing market prices. The facility includes provisions for up to $89.5 million in additional drawdowns. This enables scaled accumulation that is aligned with market conditions and Bitcoin price movements.

Volatile Markets Test Long-Term Conviction

Strategy’s Q3 2025 earnings revealed 640,808 BTC held, representing over 3% of all Bitcoin. Operating income reached $3.9 billion with net income of $2.8 billion for the quarter. Bitcoin per share increased from $39,716 in July to $41,370 in October 2025.

Both Matodor and Strategy are executing their Bitcoin strategies amid significant market turbulence. Nevertheless, they have maintained their accumulation plans. MicroStrategy’s Bitcoin per share continued growing through Q3 despite market headwinds. Matador closed its $100 million facility during this correction period.

The market dynamics reveal contrasting investor behaviors. US spot Bitcoin ETFs recorded $191 million in outflows on November 3 alone, following $1.15 billion in withdrawals the previous week. This institutional retreat contrasts sharply with corporate treasurers, who view volatility as an accumulation opportunity rather than an exit signal. The divergence suggests that companies with convertible note facilities can take longer-term positions. They are less susceptible to short-term sentiment shifts affecting retail and institutional fund flows.

Matador’s decision to finalize its facility terms during market weakness mirrors Strategy’s historical pattern. The pioneer company has consistently added Bitcoin during price corrections. This counter-cyclical approach has proven beneficial as Bitcoin recovered from previous downturns.

Institutional Infrastructure Enables Broader Adoption

The infrastructure supporting corporate Bitcoin treasury strategies has evolved considerably. Matador’s notes are secured by Bitcoin collateral equal to 150% of the initial principal amount. Subsequent closings require 100% collateral. This provides downside protection to note holders while allowing the company to leverage existing Bitcoin holdings.

Strategy achieved a B- issuer credit rating from S&P in Q3 2025. This milestone opens access to larger institutional capital pools. The company introduced four digital credit instruments, including STRC. These focus on providing tax-deferred dividends and high effective yields.

However, Strategy faces ongoing challenges. Traditional credit rating agencies do not yet recognize Bitcoin as capital. This affects credit assessments despite the company’s $83 billion market capitalization and substantial digital asset holdings.

ATW Partners’ involvement with Matador signals growing specialization in Bitcoin-focused corporate finance. The firm is a leading US-based institutional investor focused on innovative growth-stage financing. The emergence of dedicated capital providers indicates that the Bitcoin treasury model has matured into a recognized financing category.

Matador initially announced its Bitcoin treasury strategy in December 2024 with a $4.5 million initial allocation. Subsequently, the company expanded its approach through the convertible note facility.

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