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The business model for media is broken. Full stop.
When was the last time you felt good sitting through a YouTube ad? Or enjoyed having your favorite podcast interrupted with a pre-recorded ad? Or watched a creator you love shill products they don't use?
The reality is that content creators have been trapped in a painful paradox: to make money from their passion, they must first build a massive audience—and then immediately compromise the very content that built that audience in the first place.
Content deserves something better. A model where creators can get paid for the value of their work, without sacrificing quality (ads) or distribution (gated content).
Luckily, it's already here...
The History of Media: Where We've Been
The internet revolutionized media by democratizing distribution. Before, creating content was reserved for those with resources and connections:
- Pre-internet: You needed equipment, teams, and industry connections just to get your content seen
- Internet era: Anyone could upload a video to YouTube or a podcast to Apple and potentially reach mi...
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