Why COTI's 12.5M Token Loyalty Program Could Reshape How Crypto Projects Reward Users

Hackernoon 1 month ago 152

COTI has launched COTI Earn, a loyalty platform offering 12.5 million COTI tokens for Season 1. Unlike traditional airdrops that reward signups, users receive Token Points (TPs) minted daily on-chain for holding assets, trading, and engaging with the ecosystem. The platform rewards holders of wETH, wBTC, USDC ($1.00)-e on COTI Network, plus COTI and gCOTI in the Treasury. CEO Shahaf Bar-Geffen positions this as a shift from vanity metrics to recognizing genuine ecosystem participation.

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