Today, Bing Gordon, a seasoned gaming executive and technology venture capitalist, has been appointed as an advisor to the Sui Foundation. This announcement follows the recent decision by CCP Games, creators of EVE Online, to select Sui as the exclusive blockchain partner for their new project, the space survival MMO EVE Frontier.

With over four decades of experience, Gordon’s career includes a notable 26-year tenure at Electronic Arts (EA) and a recent appointment to the Board of Directors at Take-Two Interactive, the parent company of Grand Theft Auto. In his new role, Gordon will provide guidance on integrating blockchain technology into mainstream gaming, leveraging his extensive expertise in marketing strategy and execution to support teams developing games on Sui.

Christian Thompson, Managing Director of the Sui Foundation, commented on the appointment, stating, “Sui’s gaming ecosystem is about to get a massive upgrade thanks to Bing’s wealth of knowledge in the world of gaming and technology.” Thompson emphasized Gordon’s history of innovation in gaming and expressed anticipation for the impact of his experience on Sui’s development teams.

Gordon’s Impact on Gaming and Technology

During his time at EA, Gordon played a pivotal role in the design of popular video games such as Sid Meier’s Alpha Centauri, Sid Meier’s SimGolf, and The Lord of the Rings: The Battle for Middle-earth. Beyond EA, he has served on the boards of several major companies, including Amazon, Ngmoco, Duolingo, and Take-Two Interactive following its merger with Zynga.

After leaving EA, Gordon joined the venture capital firm Kleiner-Perkins, where he served as Chief Product Officer and advisor. He also led the firm’s sFund, an initiative focused on funding applications and services that harness the potential of the social web.

Future of Blockchain Gaming on Sui

Gordon expressed his views on the future of gaming, stating, “In my career, I’ve come to understand that what it takes to build the next ‘big thing’ in gaming takes more than flashy marketing and buzzy new features.” He highlighted the importance of teams that understand how to create engaging gameplay and the necessary infrastructure to support games that retain players.

Gordon’s advisory role is part of a series of significant developments for games being built on Sui. This includes the upcoming release of EVE Frontier, the anticipated launch of XOCIETY—a first-person shooter whose demo topped the Epic Games Store rankings—and the introduction of the hardware device SuiPlay0X1.

For more details, the announcement can be found here.

Why This Matters: Impact, Industry Trends & Expert Insights

Bing Gordon’s appointment as an advisor to the Sui Foundation marks a significant development in the blockchain gaming sector, especially as Sui partners with CCP Games for the EVE Frontier project.

A Komodo Platform report highlights the trend of asset interoperability in blockchain gaming, where players can utilize digital assets across different games. This trend is directly relevant to Sui’s strategic partnership with CCP Games, facilitating a more interconnected gaming ecosystem.

A OneSafe blog discusses the integration of AI and machine learning in blockchain gaming, enhancing user experience and gameplay. This insight underscores the potential impact of Gordon’s advisory role in integrating sophisticated technologies within Sui’s gaming projects.

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