Polymarket Chief Marketing Officer Matthew Modabber has confirmed plans to launch a native POLY token and airdrop, marking the company’s first official acknowledgment of long-rumored tokenization.

The move comes as the prediction-market platform hits record trading levels and attracts new institutional attention following a $2 billion investment from Intercontinental Exchange, the parent of the New York Stock Exchange.

Token Launch Confirmed as Prediction Markets Expand

“There will be a token, um, there will be an airdrop,” Modabber said on the Degenz Live podcast.

“We really pride ourselves on being the most thorough company. We could have launched a token anytime, but we want it to have true utility and longevity—to be around forever. That’s what we expect from ourselves, and that’s what everyone in the space expects from us.”

Polymarket founder Shayne Coplan had teased the launch earlier, but Modabber’s comments confirmed growing expectations across the crypto community.

He noted that the company’s current focus is on relaunching its US app, which recently received regulatory clearance after a 2022 halt.

“Why rush a token if we need to prioritize the US app?” Modabber said.

Rising Volumes and Institutional Backing Fuel Optimism

Speculation about the airdrop has intensified. Traders suggest allocations could depend on trading history. The announcement follows a surge in prediction-market activity, with Polymarket and Kalshi logging $2.9 billion and $1.4 billion in volume last month.

Polymarket’s active user base and wallet distribution. Source: Didi on X

Community data shows Polymarket hosts 1.35 million active traders. Only 0.5% of wallets earn over $1,000, and just 1.7% trade more than $50,000. Analysts say this spread means a potential POLY airdrop could reach hundreds of thousands if rewards favor active users.

One DeFi researcher on X wrote, “Polymarket could easily end up being the biggest airdrop ever.” They compared it to Pi Network’s $12.6 billion and Uniswap’s $6.4 billion giveaways, both milestones that reshaped crypto participation.

The company’s growth reflects Wall Street’s growing appetite for event-driven finance. ICE’s investment shows that major institutions now view prediction markets as risk-pricing infrastructure rather than gambling, BeInCrypto reported.

“Prediction markets’ real value lies in quantifying what traditional finance can’t — policy decisions, tech breakthroughs, and geopolitical risks,” said Rachel Lin, CEO of SynFutures, in an interview with BeInCrypto.

Industry analysts call the POLY token a natural step in Polymarket’s growth. Delphi Digital observed that new prediction-market “terminals” — combining multiple venues, live data, and AI analytics — could open a trading segment similar to the memecoin rush.

Still, regulation remains a hurdle. US agencies continue to debate whether prediction markets count as derivatives or gambling. The lack of clarity could delay the token’s full rollout.

For now, Modabber’s confirmation has sharpened community focus and pushed prediction markets into mainstream finance. With new capital and user growth, the POLY token may redefine how markets price collective foresight.

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