Tether, the issuer behind the world’s largest stablecoin USDT ($1.00), has increased its stake in Juventus Football Club, one of Europe’s most established football institutions, bringing its total stake to over 10%.

Tether Signals Deeper Strategic Involvement as It Increases Stake in Juventus to Above 10%

Investment arm Tether controls 6.18% of the club's voting rights, cementing its position as a major shareholder in the Italian Serie A giant.

Tether first joined Juventus’ shareholders in February when it bought an 8.2% stake, and now it has further expanded its involvement with this latest move earlier this month.

“We believe Juventus is uniquely positioned to lead in embracing technology that can enhance fan engagement, digital experiences and financial flexibility both on and off the pitch,” said Tether CEO Paolo Ardoino, emphasizing that the deal is about more than just returns.

Tether's growing stake signals a broader ambition to become more involved in Juventus' management and long-term financial strategy.

The company also expressed openness to participating in future capital infusions to help strengthen the club's balance sheet and prevent shareholder dilution.

Founded in 1897, Juventus has 36 league titles and is considered one of the most successful football clubs in Europe.

The investment in Juventus is part of Tether’s expanding portfolio, which includes ventures into artificial intelligence, bitcoin mining and agriculture. The company recently reported $13 billion in profits for 2024, providing significant firepower for further strategic investments.

Shares of Juventus (JUVE) rose 2.7% to €3.20 ($3.65) following the news, reflecting growing market confidence in the club's improving financial backing.

*This is not investment advice.

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