November 11, 2025 – Crypto.com has announced a strategic partnership with IP Strategy, a Nasdaq-listed company, to enhance its digital asset treasury management. This collaboration marks a significant milestone as IP Strategy becomes the first company to adopt $IP tokens as a primary reserve asset.

IP Strategy, known for providing public market investors with regulated equity exposure to the $80 trillion programmable intellectual property economy, will benefit from Crypto.com’s comprehensive services. These include execution, custody, Over-the-Counter trading, and staking services for its new treasury reserve. The reserve comprises 52.5 million $IP tokens, valued at over $230 million.

This partnership follows IP Strategy’s August PIPE financing and represents a pioneering move for a Nasdaq-listed company. Crypto.com’s infrastructure is designed to offer secure custody, deep liquidity, and yield-generating tools, facilitating effective digital asset management for institutions.

Strategic Implications for Digital Asset Management

Eric Anziani, President and Chief Operating Officer of Crypto.com, emphasized the importance of secure and scalable infrastructure as companies integrate digital assets into their long-term treasury strategies. He stated, “As companies embrace digital assets as part of their long-term treasury strategy, it’s essential they have access to secure, scalable infrastructure.”

SY Lee, Co-Founder and CEO of Story, highlighted the transformative potential of intellectual property in the digital economy. He noted, “Intellectual property presents an $80T opportunity and this is just the beginning of a new era where IP unlocks a productive, investable asset class with real-world utility.”

Future Prospects and Market Impact

The partnership between Crypto.com and IP Strategy is set to influence the digital asset landscape significantly. By leveraging Crypto.com’s robust infrastructure, IP Strategy aims to execute its digital asset strategy with confidence, potentially setting a precedent for other companies in the market.

For more information, interested clients can submit contact requests at Crypto.com’s custody page. The full announcement can be found here.

Why This Matters: Impact, Industry Trends & Expert Insights

Crypto.com’s partnership with IP Strategy marks a pivotal moment in digital asset treasury management, with IP Strategy becoming the first Nasdaq-listed company to adopt $IP tokens as a primary reserve asset.

Recent industry reports indicate that Digital Asset Treasury (DAT) companies are significantly reshaping corporate finance, with over 200 U.S. companies holding more than $100 billion in digital assets by September 2025. This aligns with the news event as Crypto.com facilitates IP Strategy’s digital asset treasury strategy, leveraging its secure and scalable infrastructure.

A Morningstar report highlights that IP is emerging as a significant digital asset class, viewed as “the gold of the AI era.” This supports the impact of the partnership, as IP Strategy leverages Crypto.com’s infrastructure to manage an IP token reserve, potentially setting a precedent for other companies.

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